M. Marshall 1.31
This is my response post to the two videos we watched. First, Movie Poster Expert Explains Color Schemes.
White background: Controversial opinion: I’ve always hated red and white. I understand from a marketing perspective why you would want a poster that immediately grabs people’s eyes, but there are so many other ways to do it that would be visually appealing for me personally. I also don’t really care for raunchy humor, which may explain my distaste for this style of poster.

White (in general): I find these to be cleaner and classier than their red cousin, which I appreciate. It also stands out in a similar way which is good for marketing. I thought it was interesting that he said it portrays what to expect from the movie. I can appreciate honest advertising.

Blue: I enjoy a sleek blue that provides a mysterious vibe to the movie poster. They are often used in action/thriller posters and have the (main) character running in the middle. To me, this poster specifically was a great example of this color scheme and I really liked how it looked. And, he says it, “has its roots in film noir”, very cool!

Film noir: Definitely my favorite so far. I love old time-y movie posters. It reminds me of Archie comics.

Yellow: Apparently this is used to represent low-budget indie movies, which I wouldn’t have been able to guess, but it does make sense. I like yellow so I definitely appreciate this one,

Xerox Quality: I know I said film noir was my favorite, but this definitely takes the cake. I imagine that maybe one is based off of the other? I love these kinds of posters. This is the kind of movie poster I would put up on my wall. I know technology is all about getting better, more impressive, and more modern, but you just can’t beat perfection.

Black, white, & orange: I don’t know if it’s me and my lack of interest in action movies, but I don’t care for this at all. I find it to be too severe and has too much going on. Can’t say I like it, unfortunately.

Blue and Orange: I knew I loved it as soon as I saw it, but them, when he said that the orange is used to “lead the eye to the key focus of the narrative”? Too good. I loved Star Wars: A New Hope as a kid, if it could be made even better. No notes.

The second video was from Vox on Stranger Things’ Retro Title Sequence
When I watched Stranger Things, I didn’t really watch the title sequence because it creeped me out too much. I liked seeing the other typographics they looked at before choosing theirs. ITC Bengat is very recognizable so I thought it was a great choice. Using the kodaliths to look even more 80’s was very impressive to me. It’s cool to recognize the work that goes into something that I wouldn’t even notice, like a title sequence.