What is art? Don’t worry I will give you a second to think about it. No matter your response there isn’t a correct answer to what art is. But there is plenty principles of design from color, shapes, proportion, etc so lets take a closer look at ways we can make our creations better.
Graphic Design
You might look at a poster and think Wow! That movie looks interesting or see a book cover and instantly wanna see what it’s about. Well it catches your attention for a reason and that’s all due to the amount of thought put into the design. One of the most famous graphic designers, Chip Kidd, was able to break down the basics of design for literal children in his book called Go: A Kidd’s Guide to Graphic Design. Inside he explains concepts in simple ways that are easily understandable for children and adults. But what stood out to me the most was his explanation on how everything that is not made by nature is designed by someone else. So if you stop and take a look around yourself right now, literally everything started out as an idea that someone put time and effort into while creating it. Amazing right! So much more goes into designs than people know. Think about it this way. Colors that contrast or blend well can look appealing to the eyes. Jagged shapes can put people on edge compared to round shapes that have more of a soothing effect. Even proportions like making something smaller can make it look cuter. Well lets dive even deeper into how design can portray an aesthetic and even provoke feeling from the viewer.
Movie posters are a great example of how design principles are used. In the video above James Verdesto explains very well how design is used in marketing to communicate a message. A lot of movie posters tend to follow a trend of using the same elements in their designs like specific color schemes depending on genre. Perfect examples are how the color yellow is used to catch the eye and how black and white tends to to be used for action movies to portray the masculinity of the protagonist while adding a pop of color usually with the color red to draw attention with the intensity. Here is another example.

In this movie poster of Blade Runner 2049 we can see many cyberpunk elements being used for its aesthetic. The background shows a bleak, cold city that has advance aircraft flying around showing that its based on a high-tech dystopian world. The color palette used of dull orange and blue nicely contrast with each other while emphasizing the characters in front wearing dark clothes. I also want to point out the designer’s decision to use fiery orange and red for the big bold font of the title that easily draws your eyes to it. It is such a visually appealing poster that its hard not to appreciate the amount of work put into its design. The movie itself utilizes many more elements of cyberpunk design in its setting like using color grading to set the grim mood or how bold neon lights are used for symbolism and contrast.
In general, whether its a movie poster, book cover, painting, etc everything uses the principles of design in it. So next time you’re admiring something as simple as your favorite singer’s new album cover I highly recommend you stop and appreciate the thought put into the color scheme, font, shapes, proportions and more because the art of design is more fascinating when every detail holds a meaning.